Imagine a world, where you can easily communicate your messages without addressing language barriers. Well, iOS app localization services turn your imagination into reality. It has now become a lot easier to build a connection with people around the world, just through your apps.
Now, you might be thinking of the types of apps you need to localize. In today’s globalized world, every software and application is a way to connect with people from other regions, countries, and cities. Whether playing games or doing projects, integrating multiple language sets helps users connect and communicate easily with the outer world.
Moreover, when we mention iOS app localization services, we are not just talking about translating text. It includes all aspects such as the culture and preference of your target audience.
In this article, we will discuss what iOS app localization is, how it helps increase your user base, and the process of selecting a professional software localization company.
What are iOS App Localization Services?
An iOS app localization services provider translates your in-app content into various languages. The process includes tailoring the app for multilingual audiences to befit their linguistic and cultural preferences. Localization helps you reach a wider global audience.
However, delivering a localized application requires more than simple translation. Therefore, you need to adapt every element of your app or software to meet your diverse audience’s preferences. Moreover, it requires a good understanding of the cultural and linguistic nuances of the target language.
Importance of IOS App Localization
Wider Global Reach
According to a Common-Sense Advisory report, almost 73% of consumers admitted that they like to buy products with information available in their native language. Therefore, an application with a single language won’t survive for a long time. While going global, you need to make sure that the application is easily accessible and understandable for diverse audiences.
App localization allows you to provide users with an app that perfectly fits their environment. The language structure and idiomatic expressions are of great priority while localizing an app. Can you do it by yourself, with minimum or no knowledge of the target language? No, right? Localization service providers are native linguistics, so it is better to trust them with your app.
Better Customer Experience
Providing a better customer experience is crucial for the global success of your application. But do you know what enhances the customer experience? Don’t worry, we’ll tell you. Let’s take an example from real life. Open an application on your phone that’s already installed. Change its settings to some different language and try to use the app. Did you do it? Exactly, it is almost impossible to use the app.
Localization transforms your app in a way to give users a feel like the app is specifically designed for them. As a result, you get positive user feedback and find success in the global market.
Better App Store Optimization
The app store ranking is crucial for the downloads and popularity of the application. Apple’s App Store has high standards for developers. It means that if you want to enlist your app on the Apple store, your app should follow the protocols and have enough capability to match the company’s standards. Even if you come across these challenges, another problem you may face is optimization. Well, that’s highly dependent on your SEO skills but still for better ranking, make sure to localize the keywords.
Let’s discuss the psyche behind it. Keywords are the words that users search on the internet to find an app. Applications with the suitable keyword pop up on their screens and they choose one they like. Now, keywords are region-specific as well. It means that to make your app available to a global audience, you should know about the keywords they search and localize your app accordingly.
Increase User Engagement
Applications are technical and sometimes require a prerequisite knowledge to expertly use them. If the app is available in some other language, it becomes even more difficult for users to access it.
Therefore, as mentioned above, people prefer to get apps that are available in their native language. App localization results in increased user engagement by translating the app into the user’s preferred language.
Competitive Advantage
There is a possibility that your competitors are still unaware of the power of localization. And It’s good news for you. You can jump into the contest with language and culture-specific content that helps build trust faster amongst new users. Moreover, this can give you an edge. Users will choose your app over others as it will seem more authentic and relatable to them.
Select the Right Localization Company!
The most crucial step in the localization process is selecting the right software localization company. In your quest to find the best services, you will encounter a lot of options, but not all of them are authentic and trustworthy. The following are the key elements of a reliable localization company that will help you pick the best option:
- They have professional and native linguistics
- Subject-matter experts to handle the complex and technical terms
- Timely delivery of the localization project
- Fit your budget bracket
- 24/7 customer service